This is the area where you indicate where you’d like your ad to be shown. I want to include our Facebook Page audience to further increase our top of my mind reach. You could target people who specifically like your page or you could exclude those people who like your page because you already have them as part of your audience.įor the C3D ad, I’m not going to add a connection type. To target your audience even further, add a connection type. If I’m not getting the click through rate I’d like, I will go back and make adjustments. I could narrow it more, but this is good number place to start tests. This is going to target your audience so that if done effectively, your ad will resonate with the viewers and increase the likelihood that your ad is clicked on.įor the C3D ad, I identified a few marketing and design interests to narrow our reach from 610,000 down to 91,000. This is where all of the information that Facebook has gathered comes in handy. With detailed targeting, you are going to narrow your reach and audience. You can see the potential reach of 610,000 in the column to the right. If you leave “detailed targeting” blank, your ad will be shown to everyone using Facebook in the location that you’ve selected. Our ad isn’t targeting a different language, so I’m going to leave this blank. Leave this blank unless you’re targeting a different language than the one predominantly used in the location you are trying to reach. You can set that radius anywhere between 10 and 50 miles.Īdjust the ages and gender that you’re targeting based on what your business and objectives are.īecause I’m treating this as a general awareness ad, I’ll leave the ages and genders as they are to reach a wide audience who could learn from us and our services. It automatically sets a 25mile radius around the location. As the default, it is targeting all of the United States, but you can target other countries or all the way down to zip codes.įor our ad, I’m going to set it to Omaha. Then you’re going to set the areas where you want people to see your ad. I’m going to go with the default “Everyone in this location.” You have 4 options for targeting within your location – “Everyone in this location” “People who live in this location” “People recently in this location” or “People traveling in this location.” In this step you are going to define the parameters of your audience.įirst define your location. Now this is where things get interesting. With Facebook, you do have the option of creating multiple ad accounts for those managing advertising for multiple businesses. Very Inception-like since you are reading this on our blog.ģ Areas to Focus When Building a Marketing Foundation Most of our clients are utilizing the “Send People to Your Website” objective.įor this example I’m going to create a campaign for C3D with the objective of sending viewers to our blog. Facebook currently offers 13 ad objectives. If your company is not active on Facebook yet, learn how to create a brand page on Facebook in minutes.įrom there your account will be initiated and taken to the page below. This process doesn’t work without a brand page. There will be a link labeled “Create Ads.” To start the ad process, click on the arrow in the top right hand corner of your Facebook home page. If you’re looking to advertise your company or small business on Facebook, here are the steps to create your first ad. All of these details are perfect for creating an ad network where businesses can target the right audience to advertise their product to. Facebook has created a network where people share their likes, dislikes, interests, photos and details about their lives.
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